1. Participation in this Competition is governed by these terms and conditions (the “Rules”).
  2. You, as the participant, are encouraged to review the Rules before entering into the Competition and acknowledge that they have been given an appropriate opportunity to do so and that they understand and accept these Rules.
  3. This competition is operated by Bake & Eat (Pty) Limited (“COTI”) in conjunction with Vibe Trybe (Pty) Ltd (the “Promoters”).
  4. Your participation in the Competition constitutes acceptance of these Rules and you agree to abide by these Rules.

2.By participating in this Competition, Participants agree to the rules set out below.

  1. This Competition is limited to legal residents and/or legal citizens of the Republic of South Africa. In addition, the following people shall not be eligible to participate in this Competition:
  2. Directors, members, partners, promotional and advertising agents, merchandisers, employees or consultants of the Promoters.
  3. Spouse, life partner, parent, child, brother, sister, business partner or associate of any of the persons specified above.
  4. People who are not legal residents and/or legal citizens of the Republic of South Africa.
  5. Persons under the age of 18 years.

3.The Competition shall commence on 30 November 21 and will end on 31 January 2022 (“Promotional Period”). No entries received after 31 January 2021 will be considered.

4.Competition Mechanics

  1. To participate in this competition, participants are required to purchase a Bake & Eat product and upload a photo of their baking creation along with the product wrapper on Facebook or Instagram pages and tag @bakeandeatsa during the Promotional Period. Participants must be following @bakeandeatsa on either Facebook or Instagram to qualify for entry.
  2. Participants may enter the competition a maximum of 3 (three) times over the Promotional Period, provided that participants complete the above competition entry mechanic subject to the condition that only one prize per household and per number / person.

5.The Prizes

  1. Participants in this Competition stand a chance to win a SMEG Kitchen Mixer and random spot prizes of product hampers. One winner will be selected from both Instagram and Facebook.

6.Claiming your Prize

  1. All unique/positive entries will be entered into random draws that will be held on the following dates:
  • 30th October 2021 (5 winners will be selected); Product hampers
  • 15th November 2021 (5 winners will be selected); Product hampers
  • 15th December 2021 (5 winner will be selected) Product hampers
  • 30th December 2021 (5 winners will be selected) Product hampers
  • 15th January 2022 (2 winners will be selected). SMEG Kitchen Mixers

7.Promotional Material and Marketing Activities

  1. The Promoters may require the winners (at no fee) to be identified, photographed and the photograph or related article published in printed media, or to appear on radio and television, when accepting their prizes and/or after receiving their prize.
  2. Should this become necessary, the winners may be required to sign a letter of consent and the Promoters shall have the right to use any photographs of any of the winners in perpetuity.
  3. The winners have a right to decline the invitation to use their image in marketing material or to participate in any marketing activity.


  1. The judges’ decision is final, and no correspondence will be entered into.
  2. The Promoters may require the winner to submit authorisation to repost or re-use their photos on Bake & Eat social media pages to the Promoters to ensure compliance with these Rules.
  3. Should the winner be found, in the Promoters sole discretion: not to be eligible to win; not to have complied with these Rules; their conduct can be reasonably interpreted as scamming; acted fraudulently with regards to the Competition; and if it would be unlawful to award the prize, he/she will automatically be disqualified and/or the prize will be forfeited. Winners may also be required to sign acceptance of prizes and indemnity documents.
  4. The prize is not transferable, and no substitution or cash redemption of prizes is permitted. The prize will not be handed/awarded to a third party, but only to the verified prize winner.
  5. Prize visuals on any competition and/or promotional materials are for illustrative purposes only.
  6. By entering, a Participant acknowledges that personal information about the Participant will be shared with the Promoters and their agents to the extent necessary to conduct the Competition and for prizes to be delivered to prize winners.
  7. In terms of the data protection laws and Bake & Eat’s Privacy Notice, Bake & Eat and/or the Promoters will have to process the following personal information received directly from you and belonging to you: name; address; email; cell phone or telephone contact details; and certain preferences about you (where and if applicable). Your personal information will be shared on a need to know basis with certain third parties, for the purposes of giving effect to this Competition, including couriers, advertising agencies, auditors, and/or regulators. Whilst we hold your personal information, we will keep it safe and secure until the purpose for holding it has come to an end, whereafter it will be destroyed, and you accept that by entering into this Competition that you agree that we may process your personal information as indicated above.
  8. For any questions or clarifications regarding the processing of your personal information, you may contact us by emailing
  9. By entering this Competition, you authorize the Promoters to process the personal information of Participants for communication or statistical purposes. Any personal data submitted by you will be used solely in accordance with current Republic of South Africa data protection legislation and Bake & Eat’s privacy policy.
  10. Participants may be required to take part in publicity campaigns for broadcast or publishing purposes. Participants shall at all times be entitled to decline the above request. Participants that take part in any publicity will not be entitled to any payment or other remuneration for such publicity or otherwise. All publicity and other materials will be the sole property of the Promoters.
  11. Nothing in these Rules is intended to, or must be understood to, unlawfully restrict, limit or avoid any rights or obligations, as the case may be, created for either the Participant or the Promoters in terms of the Consumer Protection Act, 68 of 2008 (the “Act”).
  12. All Participants participate entirely at their own risk. By reading and accepting these Rules, the Participants give consent to these risks and hereby indemnifies and holds harmless the Promoters, their directors, employees and agents of any and all liability pertaining to any damage, cost, injuries and losses of whatever nature sustained as a result of their participation in the Competition and related events and activities, save where such damage, cost, injuries and losses are sustained as a result of the gross negligence or wilful misconduct of any of the Promoters.
  13. The Promoters, their directors, employees, agents and distributors accept no responsibility and they will not, in any circumstances, be liable to compensate the Participants, or accept any liability for: (a) any inability by the Participant to use the prize in part or at all; (b) the lack of quality or any other aspect of any service which is or should be provided at any venue(s) in relation to the prize; or (c) any personal loss or injury occurring at any venue(s) arising, directly or indirectly, out of the use of the prize.
  14. The Promoters, their directors, employees, agents and distributors, are not responsible for any misrepresentation (whether written or verbal) in respect of any prize nor in respect of any warranties or undertakings given by any person other than the Promoters themselves.
  15. The Promoters reserve the right to terminate or extend the Competition at any time. In the event of such termination or extension, all Participants agree to waive (give up) any rights that they may have in terms of the Competition and acknowledge that they will have no recourse against the Promoters, their advertising agencies, advisors, suppliers and nominated agents.
  16. By entering the Competition, Participants acknowledge that the Competition will be managed in accordance with the provisions of the CPA. Participants undertake to expeditiously do all things necessary to enable the Promoters to comply with their obligations under the CPA including, but not limited to providing such personal information as may be required in order to facilitate handing over the prize to the Participant. Should any Participant refuse or be unable to comply with this requirement, the Participant shall be deemed to have forfeited the prize.
  17. Notwithstanding anything to the contrary contained in these Rules, the Promoters reserve the right to amend, modify, change, postpone suspend or cancel this Competition, the Rules and any prize (which has not yet been allocated), or any aspect thereof, without notice at any time, for any reason which the Promoters deem necessary. At the end of the Competition for whatsoever reason, all of the Promoters’ obligations in regard to the Competition as well as in regard to the prizes shall cease to exist.
  18. Facebook and/or Instagram: This Competition is in no way organized, endorsed or administered by, or associated with, Facebook and/or Instagram. You understand that you are providing your information to the Promoters and not to Facebook and/or Instagram.
  19. These Rules shall be governed by and interpreted according to the laws of the Republic of South Africa and any Participant and Bake & Eat consent to the non-exclusive jurisdiction of the High Court of South Africa.